SALES & MARKETING

Create exceptional customer experiences.

Our clients demand an immediate return on investment. Our sales and marketing solutions deliver results.

We have developed sales leaders, defined and taught new processes, and launched new products and services. These client partnerships have led to:

  • Shortened sales cycles
  • Increased revenue and profit per transaction
  • Accelerated uptake of new products  and processes
  • Enhanced client relationships
  • Best practices becoming standard procedures

Introducing Supportive Selling Skills

Transform your sales function overnight through a combination of world class sales behaviors and breakthrough immersive learning technologies.

Dale Olsen’s Supportive Selling Skills model builds on the research done Neil Rackham (SPIN Selling) and others on successful sales techniques by infusing techniques learned from the decades of research done on influencing others. And now this breakthrough selling skills model can be delivered via a combination of immersive learning technologies that build skills faster than ever thought possible.

Making major sales on a regular basis just got easier.

Dale Olsen’s latest book details a break-through sales model that gives your organization a significant competitive advantage by combining consultative sales and motivational interviewing techniques. If you'd like your chance to win a copy of the book, Supportive Selling, fill out this form now.

The Supportive Selling Skills experience.

At the heart of this immersive learning experience is a Blueline Blueprint™ learning visual. Rich in visual metaphors and data, our Supportive Selling Blueprint™ learning visual is a catalyst for in-depth discussion and analysis. Imagine a room full of teams of four or five learners each. At the center of every team is a table-sized Blueline Blueprint learning visual – a dramatic graphic that quickly engages the table team's multiple learning styles by inviting learners to explore relevant visual metaphors, dig into data and trade personal experiences to challenge each other’s assumptions. And perhaps most important, they engage in rich dialogue that generates deep awareness of the Supportive Selling Skills model.

The Supportive Selling Skills Blueprint also serves as a launch point for a range of individual activities and team challenges. Teams of learners compete by responding to a series of situational dilemmas that follow a realistic storyline.  The experience adds fun and excitement by including chance events and tracking team scores through a leaderboard. And practical application, action planning and realtime performance support through PeopleSIM™ Supportive Selling ensure that skills honed in the classroom get applied in the real world.

Download a full version of Blueline’s Supportive Selling 
Blueprint™ learning visual.

Introducing PeopleSIM™ Supportive Selling Skills

Just-in-time skills practice on your learner's terms.

Imagine giving your learners the opportunity to hone their skills anytime, anywhere through simulation technology perfected through projects with the U.S. Military - technology that combines voice recognition and a gaming engine that distributes 100’s of video vignettes so that your learners can hone their new skills in unique situations for hours. 

WANT TO LEARN MORE ABOUT PEOPLESIM™: Supporting Selling Skills? DOWNLOAD THIS WHITEPAPER.

OTHER OPPORTUNITIES TO GIVE YOUR SALES AND MARKETING ORGANIZATION THE SKILLS IT NEEDS TO SUCCEED:

In this one-day classroom simulation, learners will compete with one another to build and retain a profitable customer base by establishing and defending a strong market position. They will analyze market research to make tactical choices: Will we go for the high end of the market, or the low end? Pursue a unique niche or attack a competitor’s stronghold? Compete on differentiation or on price?

Put your marketing and sales professionals on the fast track to the principles of marketing and branding in this half-day classroom simulation. Learners will join one of four fictional companies who are fiercely competing in a narrow segment of the marketplace. There is little differentiation; the customer base is restless; and there is little brand loyalty.  Marketing and sales professionals see first hand how their decisions will have real consequences in terms of customers’ perceptions and how their preferences change over time.

This one-day experience is an exciting combination of real-life sales application and interactive simulations. Your sales people will learn and apply a repeatable process for increasing sales, improving close rates, reducing cycle times, and it that will give management greater insight into the organization’s sales pipeline.

Want to see 
a side-by-side comparison of our sales and marketing experiences? View a comparison chart now.

experience the simulation

Sign up for an upcoming webinar, view one of our archived webinars or schedule time for a personalized demonstration.

Live Webinar
Archived Webinars
Personalized
Demonstration

CUSTOM DESIGN AND DEVELOPMENT

We can build a cost effective custom solution for organizations with 150 or more learners. Come and explore our myriad custom capabilities and learn how we use storytelling and gamification to enhance our classroom, virtual classroom and mobile accessible designs.

Implementation Showcase:
”Growing Topline Sales”

The need:

Despite a significant investment in new associate orientation and sales training, Alltel was plagued with frequent staff turnover. The two-week program’s content was extremely technical, and costs for travel and lodging alone were in the millions each year.

Because the sessions were offered in each region only every 45 to 60 days, the opportunity cost of having untrained new sales associates in the field was huge.

The Blueline Solution:

Blueline Simulations evaluated Alltel’s onboarding and sales training and identified content that could be more effectively conveyed online through elearning and esimulation. Rather than take sales people off the retail floor, we developed short interactive sessions that associates could access at the beginning and end of the workday, combined with in-store assignments that encouraged them to practice what they learned.

The Result:

Associate engagement in the training increased, while classroom time decreased from ten days to four. Savings in travel costs in just the first year were well over $1 million. And based on validated final testing, the new onboard training resulted in greater knowledge retention and sales skills confidence.

want to learn more?

Here are some recent blogs written by the Blueline Team about Sales & Marketing ...

Let's Talk!

Interested in learning more? Write or call David Milliken, Blueline’s Managing Partner, to set up a meeting with our team.

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