At Blueline Communications we facilitate a connection to your audience.

Your audience dictates how much they want to know about you, and through what medium. They decide:

Whether or not to read the brochure that you sent out.
How often they are going to visit your internet or intranet site, and if they are going to read your latest blog entry.
Whether to “like” you on Facebook, accept your invitation on LinkedIn, or follow you on Twitter.
If your emails will be screened out through SPAM filters.

connect with your audience

Their response to you will be determined by how much you involve them, entertain them, and bring value to them through your communications. Draw employees into the story of your organization’s purpose, values, and journey of change through innovative print communications. Help your customers and employees to not just see the big picture, but to become a part of it through high impact writing and graphics and innovative technologies.

Blueline can help you connect with your audience by all three of these means. We collaborate with you to build a plan that delivers maximum impact within your time and budget constraints. Every communication plan creates a consistent, branded, strategic intervention that may leverage:

Logos, fonts, colors and style guidelines

Branding messages, themes and storylines

Brochures, infographics and stories

Video telestrations and eBooks

Is a Video Telestration Right for You?

Blueline’s video telestrations are uniquely effective at communicating big concepts and ideas to your people. These short, highly engaging videos achieve high rates of retention by delivering critical messages through a combination of hand-drawn images, quantitative information, careful scripting and upbeat music.

Telestrations offer significant advantages over many other video-based mediums because they free you from expensive production fees associated with talent, locations, stock footage, and more.

Watch this video to see a sample video telestration.

Show the Big Picture with a Journey Map

Communicating important information verbally or in writing can be confusing and leaves the door wide open for interpretation. The mind’s eye is often quick to interpret what it understands the message to be – right, wrong or somewhere in-between. And once employees start talking, misinformation can spread like wildfire.

Ensure all of your employees receive, understand and see their role in your organization’s most important messages with a Journey Map.

A Journey Map is an 11 x 17 graphic that uses visuals, narratives and metaphors to engage employees in a highly participative way. They’re a proven, powerful tool for:

Providing an easy-to-grasp overview of robust and complex messages
Creating a narrative around organizational issues that allows readers to instantly see their role in the big picture
Engaging readers at both a rational and an emotional level – so they don’t just understand the urgency, but they actually feel it

Let's Talk!

Interested in learning more? Write or call David Milliken, Blueline’s Managing Partner, to set up a meeting with our team.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form :(